WATCH NEW COMMERCIAL BELOW

The nest may be empty, but a lifetime of memories keeps the heart full

Our new commercial emphasizes the other side of our business, selling — with a focus on empty nesters. This commercial hits home with so many residents in South Florida during those transitional years in their life and is titled Box of Memories.

We wanted to pull on the consumer's heartstrings and create a spot that triggered a personal and emotional connection.

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Doing our part, locally

When we embarked on this massive campaign, we wanted to reinforce the message in our communities that REALTORS® are professional, ethical, and competitively driven for their clients. 

It’s essential to communicate the role of a REALTOR®, reminding consumers that by using a REALTOR®, they have a professional that can offer experience, transparency, choice, and efficiency through independent, local broker marketplaces.

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Original commercials and success

Our campaign became an award-winning campaign in 2022. With 46 million impressions and over 15 million video plays. The consumer website had 140,000 unique visits in 2022 as well.

Watch Game Night

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Frequently asked questions

  • The ads will be visible on many platforms like connected television, YouTube, and Google. As well as major social media channels and many more places.

  • The third commercial Box of Memories will launch on June 26th.

  • Yes, we created a Spanish version of of our new commercial. We are running ads directly to Spanish-speaking consumers on social media. We also created a Spanish version of the Only a REALTOR® website where consumers are directed from targeted ads. You can access the Spanish website here.

  • The campaign will run until November of 2023.

  • Yes, we have talking points for our members and leaders. We encourage our membership to help tell our story with one unified voice. You can access talking points here.