Will you help us tell the Only a Realtor® story?

We need your help to create a movement and tell our story. There has never been more an important time to convey the essential role of a REALTOR®.

Key Messages & Talking Points

For Association Leadership and REALTORS® to Peers

  • The campaign emerged in early 2020 to address the challenge of establishing the essential role of REALTORS®.

    The association continued the momentum with a fourth consumer ad campaign launched in December 2024, focusing on buyer representation.

    We’ve broadened the media channels to help spread the word, including:

    • Cable Television

    • Connected Television

    • Streaming Platforms

    • Social Media

    • Realtor.com

    • RWorld.com

    • Fort Lauderdale and Palm Beach Airports

  • Only A REALTOR® has reached over 46 million people

    • Completed 15 million video plays

    • Increased the time consumers spend on OnlyARealtor.com to four minutes

  • The Only a REALTOR® campaign is a long-term investment in our future to ensure our industry continues to be viable and thriving. We need everyone to tell our story, and that takes the collective influence of

    You can help by:

    • Using the talking points at every interaction with consumers and media to join the movement.

    • Share the campaign across your social media channels.

    • Interact with our channels to amplify our reach REALTORS® nationwide.

    • The campaign's impact has created a national movement that highlights REALTORS®' essential role.

    • It reinforces the value of membership to real estate professionals.

  • We are licensing our Only a REALTOR® Campaign to help other associations deliver a high-quality campaign that resonates with consumers in their markets. Licensing our campaign allow associations to launch in their market within 45 days.

    • They can customize the commercial and ads with their association’s brand.

    • The licensing program includes a paid media plan tailored to any market and dedicated support with dynamic analytics.

    • The package also includes a website to drive consumer leads, a communications/marketing plan

    • We have successfully licensed Only a REALTOR® in the Fort Myers area and the Greater Tampa Bay region.

For REALTORS® to Consumers and Media

    • REALTORS® show the greatest value to homebuyers through representation and risk mitigation.

    • We represent our homebuyers by:

    • Leveraging our expertise in the inspection process

    • Negotiating transparently on their behalf

    • Guiding them through forms, disclosures, and agreements.

    • Each transaction is a unique consumer experience that REALTORS® navigate with different levels of support and expertise.

    • REALTORS® have access to the MLS, providing real-time listings and market insights that help find the perfect fit for clients' needs.

    • REALTORS® manage thousands of transactions annually while staying current on local trends, laws, and regulations.

    • REALTORS® reinforce that technology is not a substitute for an expert helping consumers navigate risk, avoid pitfalls and obtain results.

    • Continuous training and certifications through membership keep REALTORS® informed on industry trends, legal updates, and best practices.

    • REALTORS® provide the dedication of being invested in your family’s future.

    • REALTORS® actively work to build strong communities for consumers who become our neighbors.

    • Membership connects REALTORS® to a powerful professional network, fostering collaboration, referrals and shared expertise.

    • REALTORS® serve as trusted advisors to consumers to both protect them and understand their unique needs during the homebuying and/or selling process.

    • The REALTOR® designation signifies a commitment to a strict Code of Ethics, building trust and confidence with every transaction.

    • REALTORS® are held to a higher standard of responsibility, accountability and professionalism.

Brandable Talking Points for members

Customize our Essential Role of a Realtor® talking points for consumers. Download the Microsoft Word Document to add your photo or image and contact information. These talking points outline your expertise and committed professionalism to the Realtor® brand and industry.

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