Broward, Palm Beaches & St. Lucie Realtors® launch third consumer commercial to continue its national movement
WEST PALM BEACH, Fla. – The Broward, Palm Beaches & St. Lucie Realtors® announces its third commercial Box of Memories to continue the association’s award-winning Only a REALTOR® campaign. The campaign showcases the important and personal moments of working with a REALTOR® as consumers make one of their biggest investments, a home.
“The Only a REALTOR® campaign is a long-term investment in our industry,” says Dionna Hall, CEO of Broward, Palm Beaches & St. Lucie Realtors®. “The commercial amplifies that Realtors® do so much more than facilitating the home buying and selling process. They are there to coach you through the emotional and personal issues that are part of every family’s journey when they embark on the next chapter of life. Our campaign showcases this important aspect, because every transaction is a unique consumer experience that shapes their family’s life.
Box of Memories highlights the transitional years in empty nesters’ lives as they sell the homes they watched their families grow up in, showcasing the many memories one house can hold. The commercial speaks to the growing number of empty nesters in the South Florida market and emphasizes the dedication Realtors® provide by being invested in their clients’ families and futures.
The National Association of REALTORS® (NAR) launched the ‘That’s Who We R’ campaign in 2019. NAR’s campaign inspired the Broward, Palm Beaches & St. Lucie Realtors® to assist in creating a national movement to ensure consumers understand the essential role of REALTORS® and the critical value and counsel they bring to every real estate transaction. REALTORS®, offer experience, transparency, choice, and efficiency through independent, local broker marketplaces. Most importantly, REALTORS® provide compassion and kindness during changing chapters in their clients' lives.
“The campaign uses real-life emotional connection and cinematography to reveal that during the most significant transaction in people’s lives, REALTORS® actively work to build strong communities for consumers who become our neighbors,” says Chris Krzemien, president of Broward, Palm Beaches & St. Lucie Realtors®. “REALTORS® serve as your personal resource to the communities where we live, work and play.”
The commercial will air on major networks, connected TV apps, social media platforms and branded-content outlets. It will also reach the Hispanic community by being produced in Spanish and website content that can be viewed in a consumer’s language of choice.
The campaign originally launched in 2022 after the need became clear when the real estate industry faced the challenge of helping people understand the essential role of REALTORS®.
Watch the new commercial Box of Memories
To view the first two commercials on the campaign, click here.
About Broward, Palm Beaches & St. Lucie Realtors®
The Broward, Palm Beaches & St. Lucie Realtors® is South Florida’s premier REALTOR® association. More than 40,000 members in eight locations are equipped to sell real estate along 130 miles of coastline in South Florida and the Treasure Coast. Broward, Palm Beaches, St. Lucie Realtors® work to enhance its members’ abilities and opportunities to conduct business professionally, ethically and profitably throughout their career. As the third largest local association in the nation, the association empowers members as leaders and influencers in the industry and community. Broward, Palm Beaches & St. Lucie Realtors® is the local chapter of the National Association of REALTORS®. To learn more visit, rworld.com.
Media Inquiries
Contact: Anthony Acevedo
Sr. Vice President of Communications
communications@rworld.com
561-727-2796